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DTSTART;TZID=America/New_York:20250129T170000
DTEND;TZID=America/New_York:20250129T190000
DTSTAMP:20260408T091216
CREATED:20250110T022856Z
LAST-MODIFIED:20250110T030110Z
UID:10000277-1738170000-1738177200@massacd.org
SUMMARY:Building a Brand that Inspires Customer Investment in Your Farm
DESCRIPTION:Branding helps your customers understand who you are and what you do as soon as they see your logo and any of your printed or digital marketing assets. It helps you build a deeper connection with your customers and inspires new customers to get to know your farm and your products. Join CISA and Alessandra Corbett and Sara Esthus from The Homegrown Studio for an introductory workshop where you will learn to identify your key customer groups and what sets your business apart. Together\, we will explore the look and feel that you would like your brand to have so your brand is truly authentic to your farm. This is an interactive workshop\, and you will leave with a foundation to help strengthen your marketing strategy and inspire customers to invest in your business. Light dinner provided. \nRegister here! \nContact Lucy at lucy@buylocalfood.org with questions. \n\n\n	Related
URL:https://massacd.org/massacdevent/building-a-brand-that-inspires-customer-investment-in-your-farm/
LOCATION:Greenfield Public LIbrary\, 412 Main St.\, Greenfield\, MA\, 01301
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250115T170000
DTEND;TZID=America/New_York:20250115T190000
DTSTAMP:20260408T091216
CREATED:20250110T022338Z
LAST-MODIFIED:20250110T022338Z
UID:10000276-1736960400-1736967600@massacd.org
SUMMARY:Creative Social Media Marketing Strategies
DESCRIPTION:Join CISA for a panel and discussion where farmers will share pro tips on social media\, moderated by Jen Smith\, Local Hero Program Manager. Farmer guest speakers Leslie Harris\, Farm Manager\, and Alexxis Wright\, Events Manager\, both from Quonquont Farm in Whately\, MA and Rebecca Sadlowski\, Farm Manager of Rooted Flowers in Agawam\, MA\, will discuss how they use social media to showcase their products\, offer behind-the-scenes views of their farm and crew\, educate their customers\, and even catch people’s eye with wildlife-cam footage. Participants will come away with ideas for how to use social media to strengthen customers’ sense of connection to their farm. Light dinner provided. \nContact Lucy at lucy@buylocalfood.org with questions. \nThis material is based upon work supported by USDA/NIFA under Award Number 2023-70027-40447. \nRegister here! \n  \n\n\n	Related
URL:https://massacd.org/massacdevent/creative-social-media-marketing-strategies/
LOCATION:Hadley Public Library\, 50 Middle St.\, Haldey\, 01035
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250107T180000
DTEND;TZID=America/New_York:20250107T193000
DTSTAMP:20260408T091216
CREATED:20241206T025818Z
LAST-MODIFIED:20241206T025818Z
UID:10000267-1736272800-1736278200@massacd.org
SUMMARY:Designing for Growth: Websites That Boost Farm Sales
DESCRIPTION:Join CISA and digital marketing expert\, Michael Crigler\, of Bueno Social for an in-person workshop exploring the graphic design thinking and guiding principles behind an effective farm website. Michael will discuss best practices and provide examples of website design that is visually appealing\, engaging for customers\, and drives farm sales. The workshop will include time for participants to consider changes to their own website and receive feedback from Michael and fellow farmers. Farmers will leave with a clearer plan to build from when speaking to a consultant to design or improve their site in the future. We’ll wrap up the event with a light dinner. \nIf possible\, please bring a laptop or other device to access your website during the event.  \nThis workshop will be capped at 25 participants. Please register in advance. \n\nDate: Tuesday\, January 7th\, 6-7:30pm\nLocation: Community Meeting Room\, Lilly Library\, 19 Meadow Street\, Northampton\, MA 01062\n\nContact Molly (molly@buylocalfood.org) with questions. \nRegister here! \n\n\n	Related
URL:https://massacd.org/massacdevent/designing-for-growth-websites-that-boost-farm-sales/
LOCATION:Lilly Library\, 19 Meadow Street\, Northampton\, MA\, 01062
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20241209T180000
DTEND;TZID=America/New_York:20241209T200000
DTSTAMP:20260408T091216
CREATED:20241206T030513Z
LAST-MODIFIED:20241206T031144Z
UID:10000269-1733767200-1733774400@massacd.org
SUMMARY:How to Welcome Visitors and Increase Sales
DESCRIPTION:How can on-farm experiences like tours\, festivals\, educational workshops\, farm stays\, or other events help your farm profitability? CISA\, Lisa Chase from UVM\, and Russell and Alane from Park Hill Orchard will lead a discussion about how to host visitors and build connection with your customers\, increase on-farm sales\, or even create new income streams for your farm. Whether your farm has been open to the public for years or you’re just getting started\, bring your stories and questions. Light dinner provided. \nContact Lucy at lucy@buylocalfood.org with questions. \nRegister here! \n\n\n	Related
URL:https://massacd.org/massacdevent/how-to-welcome-visitors-and-increase-sales/
LOCATION:Park Hill Orchard\, 82 Park Hill Rd\, Easthampton\, MA\, 01027
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240915
DTEND;VALUE=DATE:20240923
DTSTAMP:20260408T091216
CREATED:20240913T023418Z
LAST-MODIFIED:20240913T023418Z
UID:10000260-1726358400-1727049599@massacd.org
SUMMARY:Climate Change and Farming Week Events: September 15-22
DESCRIPTION:The third annual Climate Change and Farming week is practically here! \nThroughout all of next week\, CISA and partners are hosting a range of events\, including farm tours\, film screenings\, special meals\, and more. Some are more geared towards farmers\, and others are open to the public. \nClimate Change and Farming week is an opportunity for farmers\, peer organizations\, and engaged or curious folks to connect\, learn\, and seek solutions for our local food system as we face a hotter\, wetter New England. Join us! \nSee all the events here. \n\n\n	Related
URL:https://massacd.org/massacdevent/climate-change-and-farming-week-events-september-15-22/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240529T110000
DTEND;TZID=America/New_York:20240529T120000
DTSTAMP:20260408T091216
CREATED:20240505T001242Z
LAST-MODIFIED:20240505T001242Z
UID:10000132-1716980400-1716984000@massacd.org
SUMMARY:Changing Hydrology in New England Agriculture and Agroforestry
DESCRIPTION:Heavy precipitation events in the Northeast and Midwest regions of the United States have increased in frequency and intensity over the past century. These hydrologic deviations are projected to continue with climate change and will substantially alter the landscapes we live in and value. \n Extreme precipitation effects on agriculture could have downstream effects on food supply for many people. Anthony Buda of USDA Agricultural Research Service will cover the impacts of extreme precipitation and flooding in agricultural settings and cover current research on this topic. Katherine Favor and Samuel Feibel of the National Agroforestry Center will then provide an applied perspective on how agroforestry can be used to help farms adapt to increased flooding risk and extreme precipitation. \nRegister here! \n\n\n	Related
URL:https://massacd.org/massacdevent/changing-hydrology-in-new-england-agriculture-and-agroforestry/
LOCATION:Online Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240513T160000
DTEND;TZID=America/New_York:20240513T173000
DTSTAMP:20260408T091216
CREATED:20240505T000817Z
LAST-MODIFIED:20240507T010046Z
UID:10000131-1715616000-1715621400@massacd.org
SUMMARY:Webinar: Impacts of Year-Round Increasing Temperatures on New England Farms
DESCRIPTION:Join CISA and Sara Kelemen from the USDA Northeast Climate Hub for the 2024 “Adapt Your Farm to Climate Change” workshop and webinar series kick-off event. Sara will share climate and temperature data from New England and discuss some examples of how temperature change will impact agricultural operations. Sara has been working on diversified farms for eight years\, and manages climate adaptation and mitigation planning programs for many types of farmers with the Climate Hub and other partners. \nEach year\, CISA’s Climate Program organizes the “Adapt Your Farm to Climate Change” workshop and webinar series with a focus on practical measures and resources that can help farms respond to extreme weather events that are the norm these days. This year’s series focuses on the impacts of increasing and sustained high temperatures around the year on specific parts of our food system\, including soils\, weeds and pests\, farmworker health and safety\, heat tolerant crops\, urban farms and others.  \nRegister here! \nFor more information\, email climate@buylocalfood.org or call (413) 270-1988. \n\n\n	Related
URL:https://massacd.org/massacdevent/webinar-impacts-of-year-round-increasing-temperatures-on-new-england-farms/
LOCATION:Online Webinar
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231202T100000
DTEND;TZID=America/New_York:20231202T120000
DTSTAMP:20260408T091216
CREATED:20231120T202223Z
LAST-MODIFIED:20231124T014047Z
UID:10000072-1701511200-1701518400@massacd.org
SUMMARY:Making Food Fun with Quabbin Harvest
DESCRIPTION:Making Food Fun comes to the Quabbin region! \nCISA and Quabbin Harvest team up with local farms to celebrate the late harvest season in Orange. The morning will be full of ways to experience local food and local farms\, within a fun\, community setting. \nTaste apples and cider from Pine Hill Orchard. Test cheeses from Thomas Farm and Round Table Farm. Learn and sample new recipes with a cooking demo from Nalini Goordial. Meet the farmers from Crooked Trail Farm\, then say hello to Keith the pig from Coolidge Hill Farm. Get moving with a movement-based obstacle course from The Dance Studio. Our list continues to grow\, so stop by to see who’s there! \nThis family event is free and open to the public at the Quabbin Harvest Co-op\, 12 N Main St\, Orange\, on Saturday\, December 2nd from 10am-12pm—rain or shine! Kids of all ages are welcome! Parent resources and more! \n\n\n	Related
URL:https://massacd.org/massacdevent/making-food-fun-with-quabbin-harvest/
LOCATION:Quabbin Harvest Co-op\, 12 N. Main St.\, Orange\, MA
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